The Conflict of Ads and Websites

Ad-Block has remained as one of the most downloaded and practical add-ons used across all web browsers for years. 


Ads can slow down a website, can block out text on an article your reading and can accidentally be clicked or touched taking you to a website that causes your computer or device to start flashing red flags yelling "DANGER DANGER WILL ROBINSON!!" YouTube even goes as far as making you watch five thirty-second ads for a five-minute long video.

 Who wouldn't want to get rid of all this clutter? 

Especially since ads have grown to cover every inch of free space on most websites. 

They also have become extremely sneaky throughout the years. 

You'll be scrolling down on your phone through a website and notice an ad actually stops your scrolling while dragging across it forcing you to find the sweet spot to continue scrolling.

Sometimes ads won't even allow you to scroll past without stopping to view the ad. Video streaming websites no longer just place ads before a video starts. 

Luckily they haven't done this with music videos... yet. Could you imagine a three-minute long music video being stopped constantly to play ads? 

Facebook even has ads play during their videos now. 

Yes, your video of your friend doing kegstands at your birthday party you shared on Facebook for some reason might have an ad on it now.

 At least with YouTube a content creator can be paid for ad revenue but your video on Facebook will receive no such thing. Which brings up the topic of ad revenue.


As a writer for multiple websites, you would think I love ads right? That's how the majority of us receive our paychecks. Web sites collect data on the traffic an article might receive and for the big-time writers they even provide bonuses for drawing more traffic. 


The company providing ads also collects data on how many people view their ads. 

The more traffic the more valuable a writer or content creator is. So many websites deem Ad-Block to be harmful towards their business. 

In a way, they are right due to the amount of money it cost to keep websites up and running. 

There's web domains, server cost, well as professional web designers and various other employees working on said websites. 

Without merchandise or some form of sales, ad revenue becomes their main source of income. 

This is why many websites screen Ad-Block and prevent people with the addon from viewing their content. Many of these websites have a counter offer for the ad haters. 

You can pay a subscription to the website to own a "premium account" that allows you to view the website ad-free! That's not an asinine solution at all! 

Ad companies pissed off at the low amount of views their ads are receiving? Don't worry we have the solution! Make it so people can't view the website while using Ad-Block and offer a paid subscription to erase all the ads. 

Job well done gents, that can't possibly backfire right?
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So where do we go from here? Websites need to pay employees. 


Ads help websites pay their employees. People surfing their websites hate their ads. 

People viewing their websites help bring in ad revenue. 

It's a never-ending cycle of conflict. Websites need to realize ad hostility can turn viewers off from using their websites. 

Whether they can't view the content, the ads keep taking them to different websites or they just hate something flashing bright colors in their eyes while they're trying to read. 

Ad-Block supporters say they pay for their internet, they own the device they are browsing on and it's their right to use tools to make their web-surfing a more enjoyable experience. Maybe they're right even if it does conflict with businesses. 

Despite being paid by ads I have a limited time from when I'm done with work and when I have to go to bed. 

So why would I want to waste even a few minutes watching ads while I'm trying to see NBA highlights on YouTube?

I understand the hatred people have with ads yet at the same time realize how important they are to the industry. 

Is there a solution here? Let us know in the comments what your thoughts are.
Axact

Axact

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